Invite Your Colleague and Save INR 6,048 (Inclusive of GST)
STARTS ON September 30, 2021 Live Online
DURATION 6 Months Live Online Sessions 3 Hours/ Saturday 3:30 PM to 6:30 PM
PROGRAMME FEE INR 46,250 + GST (Early Bird Fee) INR 51,250 + GST (Standard Fee) View Payment Plan Loan offered at EMI of INR 2,124 Special Corporate Enrolment Pricing
ELIGIBILITY Graduates or Diploma Holders from a recognized university in any discipline
STARTS ON September 30, 2021
DURATION 6 Months
PROGRAMME FEE INR 46,250 + GST (Early Bird Fee) INR 51,250 + GST (Standard Fee)

PROGRAMME HIGHLIGHTS

Digital has bucked trends, shifted perspectives, and galvanised innovation all around us. This is the time for marketers to leverage digital tools and re-engineer organisational roadmaps that make agile digital marketing a reality. To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing.

This programme is designed to help participants learn digital marketing tools and techniques and apply them with core knowledge of marketing management. This programme is your answer to how you can engage and retain customers and successfully achieve business objectives.

Receive a Certificate of Completion and be eligible for a Certificate of Merit
IIM Jammu Executive Alumni Status
Experience hands-on learning journey with projects and assignments
Immersive learning with IIMJ faculty and industry experts
NEW

Move up at work with personalised Career Services

Receive a Certificate of Completion and be eligible for a Certificate of Merit
IIM Jammu Executive Alumni Status
Experience hands-on learning journey with projects and assignments
Immersive learning with IIMJ faculty and industry experts
NEW

Move up at work with personalised Career Services

LEARNING OUTCOMES

Learn the fundamentals of digital marketing and become familiar with the tools and techniques

Understand the journey of a digital consumer and learn how to build a strong content marketing strategy to connect with the target audience

Explore various digital marketing channels and identify the right channels for business growth

Create and run digital marketing campaigns and gain insights on how to optimise budgets and campaign performance

PROGRAMME MODULES

  • MODULE 1: Understanding Markets & Marketing Environment
  • MODULE 2: Fundamentals of Marketing Management
  • MODULE 3: Consumer Behaviour
  • MODULE 4: Digital Marketing Strategy
  • MODULE 5: Digital Marketing Channels
  • MODULE 6: Digital Marketing Tools & Applications
More Less

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

PROGRAMME DIRECTORS

Dr. Ateeque Shaikh

Assistant Professor-Marketing

Indian Institute of Management, Jammu

Dr. Baljeet Singh

Assistant Professor-Marketing

Indian Institute of Management, Jammu

PROGRAMME CERTIFICATE

Participants who successfully complete the programme with a 60% attendance and satisfy the performance criteria set out in periodic evaluations will be awarded a Certificate of Completion. They will also be eligible for the prestigious IIM Jammu Executive Alumni Status. Participants who demonstrate overall exceptional academic abilities will be provided an additional Certificate of Merit.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Jammu.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 2,124
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Jul 14, 2021
ROUND 2 Last Date: Aug 14, 2021
ROUND 3 Last Date: Sept 14, 2021
In collaboration with Eruditus
DOWNLOAD BROCHURE