Sales and Marketing Courses
Successful marketers understand the business’s market exhaustively, choose the customers discreetly, and deliver maximum value to the audience. These leading marketers also go on to boost profits by targeting the right segments, building high-value brands, and devising innovative marketing strategies with the support of digital technologies. If you also want to become an unconventional marketer, sign up for Emeritus India’s top-of-the-range online sales and marketing certification course today.
83%
Marketers define ability to meet customer needs depends on digital
63%
Consumers will use more new digital media after the pandemic
92%
Of all customer interactions occur over the phone
35%-50%
Sales go to the first respondant
Sales and Marketing CXO Courses
Sales and Marketing Certificate Courses
Why Learn With Emeritus?
12+
Years of Enhancing Careers
80+
Universities Across the World
80+
Learner Countries
350K+
Learners Globally
300+
Faculty
700+
Programs
Accelerate Your Career With Leading Sales and Marketing Programmes
Upskill now from the world's best universities
Guide to Sales and Marketing
Concepts: Sales and Marketing
Dive into the core of effective sales strategies with our Sales Management courses. These sales and marketing courses, offered by Emeritus and the world’s top universities, equip you with the tools to drive sales performance, manage sales teams, and boost your organization’s revenue. Enhance your leadership within the sales domain through cutting-edge methodologies and practices.
Sales and Marketing Related Videos
FAQ on Sales and Marketing
In simple terms, sales is a process in which a transaction takes place between two or more parties, wherein the buyer receives the product, service or any other offering and the seller gets something of value in return (usually money). In an organization, sales department plays a key role in the success of the business as it is responsible to bring revenue to the organization. If you also want to be a part of the sales department of a reputable company or advance your career in sales, it is highly recommended to undertake one of the online sales certification courses.
Marketing is the collection of techniques and processes that generate leads for salespeople and customers for a business. Marketers help organisations find new customers, convert them into high-quality leads, and increase product and service demand. They even contact customers to notify them of new products and features, as well as to promote and advise them on these upgrades. In order to do this, marketers focus on the following:
- They must conduct market and audience research to learn how their target customers manage their problems and alleviate their pain points
- Lead generation strategies for various mediums
- Long-term efforts to build and promote a well-known brand
If you wish to enhance your skills in marketing, you can enrol in one of the online marketing certification courses that Emeritus India offers.
In sales & marketing, while one role may be perfect for your career goals and personality, another may require you to acquire the skills you don’t possess currently. You can develop or hone powerful marketing skills by undertaking one of the marketing certifications courses online. As sales and marketing are interconnected yet independent concepts, let’s skim through the career path for both of them separately:
Sales Career Path
- Sales Development Representative
- Account Executive
- Account Manager
- Regional Sales Manager
- Sales Engineer
- Director of Sales
- VP of Sales
Marketing Career Path
- Marketing Coordinator
- Marketing Associate
- Marketing Manager
- Chief Marketing Officer
Sales and marketing roles overlap in numerous ways. Traditionally, marketing involves planning the initial product launch, which is inclusive of creating promotional materials, researching target demographics, and employing different forms of advertising designed for assisting salespeople in their efforts. The common job titles in the field of sales and marketing are:
- Retail Sales Associate
- Telemarketer
- Social Media Manager
- Sales and Marketing Manager
- Marketing Specialist
- SEO Specialist
- Sales Representative
- Marketing Manager
- Marketing Analyst
- Director of Sales and Marketing
- Vice President of Marketing
If you want to take up similar roles to advance your career in sales and marketing and earn a competitive pay package, enrol for a certification course in sales and marketing today.
The average salary of sales and marketing professionals varies on the basis of number of years of experience one has besides many other factors. In India, while sales and marketing executive’s average salary is INR 3 LPA, it goes up to INR 12 LPA for Senior Manager – Sales and Marketing and INR 15 LPA for Head – Sales and Marketing.
List of Sales and Marketing Courses
Emeritus India offers the following online and in-person sales and marketing certification programmes, which are delivered by eminent faculty and industry experts:Programme | University | Duration |
Advanced Certificate Programme in Strategic Brand Management and Public Relations | MICA Ahmedabad | 6 Months |
Executive Programme in Strategic Marketing for Business Success | IIM Lucknow | 11 Months |
Postgraduate Certificate in Sales Marketing Communication | MICA Ahmedabad | 9 Months |